For developers
De-risk your presales and expand your market by meeting the specific needs of today's downsizers.
Why Downsizer?
For Developers
Start building, sooner
The requirement to prove a minimum of 100% debt cover through presales has long been a hurdle faced by developers.
With over $1.7 trillion to be released by downsizers over the next five years (AFR), developers can use Downsizer to remove the deposit requirement barrier for eligible downsizers, achieve quicker presales and greatly reduce settlement risk.
97% of all sales our company has achieved over the past 11 years are to Downsizers, who are typically asset rich, but cash poor. For this reason, we believe the Downsizer Product will be perfect for our Downsizing Purchasers
– Mark Monk, Helm Properties
Benefits
For developers
Unblocking the presale bottleneck is just the beginning. For developers using Downsizer, this comes hand-in-hand with early lead generation, unique sales management tools and unparalleled insights.
Verified, qualified and eligible leads
Downsizer’s instant eligibility check verifies the value of each interested buyer’s current property, directing eligible, pre-approved leads to you and your agent to continue the sales process.
Real time records at your fingertips
The presales progress of each project stays updated in real time at every stage of the process – ready to update your bank in a click.
Faster finance
Typically, issues funding a deposit cause many prospective downsizers to delay their purchase decision. Downsizer removes that barrier, allowing developers to meet pre-sale requirements sooner.
Market Insights
In a market where 55% of over 55s have downsized or are considering downsizing (AHURI), get the data-backed insights you need to build in a way that meets this demand.
Shortfall protection
Downsizer offers complete protection for shortfall contract settlement events with purchasers.
Understand your buyers
Knowledge is power and data is knowledge.
Downsizer captures and aggregates crucial anonymised data on a micro and macro level, at every stage of the process, to the benefit of all parties. So, what does this mean?
- Developers get the early inside track on key suburbs where demand is likely to spike, to make the best possible decision about what and where to build.
- Estate agencies can focus sales efforts on fully qualified and motivated downsizer purchasers
- Developers are better equipped to anticipate the needs of downsizers proactively - not years later.
New South Wales
- Potential downsizers:
- 339K with 66% planning on buying in the next 24 months
- Proportion Age 60-70:
- 70%
- Percentage that wholly own their property:
- 24%
- Average equity release:
- $436K
- Most sought after by volume:
- Newcastle and Lake Macquarie - 27,820 (200K equity release)
- Highest equity release:
- Sydney - Eastern Suburbs - 6,490 (1.67 Mn equity release)
Victoria
- Potential downsizers:
- 317K with 66% planning on buying in the next 24 months
- Proportion Age 60-70:
- 69%
- Percentage that wholly own their property:
- 23%
- Average equity release:
- $284K
- Most sought after by volume:
- Melbourne - South East - 37,890 (370K equity release)
- Highest equity release:
- Melbourne - Inner South - 15,050 (750K equity release)
Queensland
- Potential downsizers:
- 197K with 66% planning on buying in the next 24 months
- Proportion Age 60-70:
- 69%
- Percentage that wholly own their property:
- 24%
- Average equity release:
- $223K
- Most sought after by volume:
- Gold Coast - 22,330 (380K equity release)
- Highest equity release:
- Sunshine Coast - 14,480 (420K equity release)
Australian Capital Territory
- Potential downsizers:
- 21K with 67% planning on buying in the next 24 months
- Proportion Age 60-70:
- 70%
- Percentage that wholly own their property:
- 21%
- Average equity release:
- $255K
- Most sought after by volume:
- Canberra - 6,380 (310K equity release)
- Highest equity release:
- Canberra - 6,380 (310K equity release)
South Australia
- Potential downsizers:
- 92K with 66% planning on buying in the next 24 months
- Proportion Age 60-70:
- 68%
- Percentage that wholly own their property:
- 23%
- Average equity release:
- $171K
- Most sought after by volume:
- Adelaide - North - 21,610 (140K equity release)
- Highest equity release:
- Adelaide - Central and Hills - 10,240 (290K equity release)
Western Australia
- Potential downsizers:
- 108K with 66% planning on buying in the next 24 months
- Proportion Age 60-70:
- 69%
- Percentage that wholly own their property:
- 24%
- Average equity release:
- $364K
- Most sought after by volume:
- Perth North West - 28,420 (410K equity release)
- Highest equity release:
- Perth Inner - 3,450 (960K equity release)
Northern Territory
- Potential downsizers:
- 16K with 67% planning on buying in the next 24 months
- Proportion Age 60-70:
- 68%
- Percentage that wholly own their property:
- 26%
- Average equity release:
- $173K
- Most sought after by volume:
- Darwin - 4,040 (310K equity release)
- Highest equity release:
- Darwin - 4,040 (310K equity release)
Tasmania
- Potential downsizers:
- 21K with 67% planning on buying in the next 24 months
- Proportion Age 60-70:
- 68%
- Percentage that wholly own their property:
- 23%
- Average equity release:
- $140K
- Most sought after by volume:
- Hobart - 12,110 (200K equity release)
- Highest equity release:
- Hobart - 12,110 (200K equity release)