For developers

De-risk your presales and expand your market by meeting the specific needs of today's downsizers.

Upward view of a series of apartment balconies with lush plants growing over the railings

Why Downsizer?

For Developers

Start building, sooner

The requirement to prove a minimum of 100% debt cover through presales has long been a hurdle faced by developers.

With over $1.7 trillion to be released by downsizers over the next five years (AFR), developers can use Downsizer to remove the deposit requirement barrier for eligible downsizers, achieve quicker presales and greatly reduce settlement risk.

97% of all sales our company has achieved over the past 11 years are to Downsizers, who are typically asset rich, but cash poor. For this reason, we believe the Downsizer Product will be perfect for our Downsizing Purchasers

Mark Monk, Helm Properties

Blocky house with siding and rendered textures under a midday sky

Benefits

For developers

Unblocking the presale bottleneck is just the beginning. For developers using Downsizer, this comes hand-in-hand with early lead generation, unique sales management tools and unparalleled insights.

Verified, qualified and eligible leads

Downsizer’s instant eligibility check verifies the value of each interested buyer’s current property, directing eligible, pre-approved leads to you and your agent to continue the sales process.

Real time records at your fingertips

The presales progress of each project stays updated in real time at every stage of the process – ready to update your bank in a click.

Faster finance

Typically, issues funding a deposit cause many prospective downsizers to delay their purchase decision. Downsizer removes that barrier, allowing developers to meet pre-sale requirements sooner.

Market Insights

In a market where 55% of over 55s have downsized or are considering downsizing (AHURI), get the data-backed insights you need to build in a way that meets this demand.

Shortfall protection

Downsizer offers complete protection for shortfall contract settlement events with purchasers.

Understand your buyers

Knowledge is power and data is knowledge.

Downsizer captures and aggregates crucial anonymised data on a micro and macro level, at every stage of the process, to the benefit of all parties. So, what does this mean?

  • Developers get the early inside track on key suburbs where demand is likely to spike, to make the best possible decision about what and where to build.
  • Estate agencies can focus sales efforts on fully qualified and motivated downsizer purchasers
  • Developers are better equipped to anticipate the needs of downsizers proactively - not years later.
Northern TerritoryWestern AustraliaAustralian Capital TerritoryNew South WalesVictoriaQueenslandTasmania

New South Wales


Potential downsizers:
339K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
70%
Percentage that wholly own their property:
24%
Average equity release:
$436K
Most sought after by volume:
Newcastle and Lake Macquarie - 27,820 (200K equity release)
Highest equity release:
Sydney - Eastern Suburbs - 6,490 (1.67 Mn equity release)

Victoria


Potential downsizers:
317K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
69%
Percentage that wholly own their property:
23%
Average equity release:
$284K
Most sought after by volume:
Melbourne - South East - 37,890 (370K equity release)
Highest equity release:
Melbourne - Inner South - 15,050 (750K equity release)

Queensland


Potential downsizers:
197K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
69%
Percentage that wholly own their property:
24%
Average equity release:
$223K
Most sought after by volume:
Gold Coast - 22,330 (380K equity release)
Highest equity release:
Sunshine Coast - 14,480 (420K equity release)

Australian Capital Territory


Potential downsizers:
21K with 67% planning on buying in the next 24 months
Proportion Age 60-70:
70%
Percentage that wholly own their property:
21%
Average equity release:
$255K
Most sought after by volume:
Canberra - 6,380 (310K equity release)
Highest equity release:
Canberra - 6,380 (310K equity release)

South Australia


Potential downsizers:
92K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
68%
Percentage that wholly own their property:
23%
Average equity release:
$171K
Most sought after by volume:
Adelaide - North - 21,610 (140K equity release)
Highest equity release:
Adelaide - Central and Hills - 10,240 (290K equity release)

Western Australia


Potential downsizers:
108K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
69%
Percentage that wholly own their property:
24%
Average equity release:
$364K
Most sought after by volume:
Perth North West - 28,420 (410K equity release)
Highest equity release:
Perth Inner - 3,450 (960K equity release)

Northern Territory


Potential downsizers:
16K with 67% planning on buying in the next 24 months
Proportion Age 60-70:
68%
Percentage that wholly own their property:
26%
Average equity release:
$173K
Most sought after by volume:
Darwin - 4,040 (310K equity release)
Highest equity release:
Darwin - 4,040 (310K equity release)

Tasmania


Potential downsizers:
21K with 67% planning on buying in the next 24 months
Proportion Age 60-70:
68%
Percentage that wholly own their property:
23%
Average equity release:
$140K
Most sought after by volume:
Hobart - 12,110 (200K equity release)
Highest equity release:
Hobart - 12,110 (200K equity release)

Downsizer demos are quick, personalised and obligation-free.