Partners

For Developers

Downsizer allows asset-rich, cash-poor buyers to purchase off-the-plan developments easily using a Downsizer Bond. All they need is sufficient equity in their existing home to qualify.

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Why Downsizer?

Sell your stock faster

The requirement to prove a minimum of 100% debt cover through presales has long been a hurdle faced by developers.

“97% of all sales our company has achieved over the past 11 years are to downsizers, who are typically asset rich, but cash poor. For this reason, we believe the Downsizer product will be perfect for our downsizing purchasers"
Mark Monk, Helm Properties
Helm Properties, Holt St

Benefits for developers

De-risk your presales and achieve ROI sooner

More buyers in the market means sales happen more quickly

Downsizer instantly obtains a digital valuation on the owned home of each potential buyer, directing eligible leads straight to the developer. Our system also allows for land title verification nationally.

Developers get real time info on sales

The presales progress of each project stays updated in real time at every stage of the process – ready to update your bank in a click.

98% of downsizers close the sale

Having downsizers as potential buyers is the best segment to target because they are 98% likely to settle the deal. The lower age brackets are less likely to transact, sitting at around 72%.

Understand your buyers

Knowledge is power and data is knowledge.

Downsizer captures and aggregates crucial anonymised data on a micro and macro level, at every stage of the process, to the benefit of all parties. So, what does this mean?

  • Developers get the early inside track on key suburbs where demand is likely to spike, to make the best possible decision about what and where to build.
  • Estate agencies can focus sales efforts on fully qualified and motivated downsizer purchasers
  • Developers are better equipped to anticipate the needs of downsizers proactively – not years later.
Northern TerritoryWestern AustraliaAustralian Capital TerritoryNew South WalesVictoriaQueenslandTasmania

New South Wales


Potential downsizers:
339K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
70%
Percentage that wholly own their property:
24%
Average equity release:
$436K
Most sought after by volume:
Newcastle and Lake Macquarie - 27,820 (200K equity release)
Highest equity release:
Sydney - Eastern Suburbs - 6,490 (1.67 Mn equity release)

Victoria


Potential downsizers:
317K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
69%
Percentage that wholly own their property:
23%
Average equity release:
$284K
Most sought after by volume:
Melbourne - South East - 37,890 (370K equity release)
Highest equity release:
Melbourne - Inner South - 15,050 (750K equity release)

Queensland


Potential downsizers:
197K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
69%
Percentage that wholly own their property:
24%
Average equity release:
$223K
Most sought after by volume:
Gold Coast - 22,330 (380K equity release)
Highest equity release:
Sunshine Coast - 14,480 (420K equity release)

Australian Capital Territory


Potential downsizers:
21K with 67% planning on buying in the next 24 months
Proportion Age 60-70:
70%
Percentage that wholly own their property:
21%
Average equity release:
$255K
Most sought after by volume:
Canberra - 6,380 (310K equity release)
Highest equity release:
Canberra - 6,380 (310K equity release)

South Australia


Potential downsizers:
92K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
68%
Percentage that wholly own their property:
23%
Average equity release:
$171K
Most sought after by volume:
Adelaide - North - 21,610 (140K equity release)
Highest equity release:
Adelaide - Central and Hills - 10,240 (290K equity release)

Western Australia


Potential downsizers:
108K with 66% planning on buying in the next 24 months
Proportion Age 60-70:
69%
Percentage that wholly own their property:
24%
Average equity release:
$364K
Most sought after by volume:
Perth North West - 28,420 (410K equity release)
Highest equity release:
Perth Inner - 3,450 (960K equity release)

Northern Territory


Potential downsizers:
16K with 67% planning on buying in the next 24 months
Proportion Age 60-70:
68%
Percentage that wholly own their property:
26%
Average equity release:
$173K
Most sought after by volume:
Darwin - 4,040 (310K equity release)
Highest equity release:
Darwin - 4,040 (310K equity release)

Tasmania


Potential downsizers:
21K with 67% planning on buying in the next 24 months
Proportion Age 60-70:
68%
Percentage that wholly own their property:
23%
Average equity release:
$140K
Most sought after by volume:
Hobart - 12,110 (200K equity release)
Highest equity release:
Hobart - 12,110 (200K equity release)

Target the 1.7 million Australians who are looking to downsize in the next 5 years

"Downsizer allows us to help people get into their downsizer home for a fraction of the cost of traditional means like bridging finance"
Simon Chester | WOVA, Geocon, Canberra, ACT
"Our projects target the high-end luxury market, they tend to attract mostly owner occupiers looking to downsize. The downsizer platform provides a fantastic way to realise equity for those prospective purchasers who are asset rich"
Julian Sammut | Sammut Group, Sydney, NSW
“97% of all sales our company has achieved over the past 11 years are to downsizers, who are typically asset rich, but cash poor. For this reason, we believe the Downsizer product will be perfect for our downsizing purchasers"
Mark Monk | Eleve, Cremorne, Sydney, NSW

Frequently Asked Questions

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